App UI Design
Birch trees symbolize beginnings and rebirth. Like a birch tree, our furniture is given a new life every time it travels to a new home. With our sustainable mission, we made reusable, clean and modern furniture easy and accessible to everyone who has a temporary home in cities.
Design a "LIFE SERVICE" for 20-30 year-old young adults or middle class.
Secondary research & Primary research - Ecosystem mapping - Synthesis - Experience mapping - Storyboarding - Ideation - Workflow - App UI design - Branding - User tesing = Story video production
02. Secondary Research
to learn about the problem space
"LIFE SERVICE" is very broad,
we decided to break it down to many categories and see what we can find:
Then, we narrowed them down to three areas: housing, traveling and dining, with the most potentiality to design
03. Primary Research
to learn about the people's needs and contexts
In order to figure out what service people wants most, we did a online questionnaire.
Initially, we chose RENTAL FURNITURE SERVICE as our opportunity design area and did 6 interviews with CCA students. Then, we broke the process into 4 main steps based on time: considering, buying, using and discarding.
After that, we organized the raw data and created our synthesis map.
What really stand out are:
" You never know the furniture and the seller (online furniture rental service)." - Agni
"Apartment wanted a ping pong table, but not a necessity, so didn't get one because it was expensive to buy one." - Josh
"I move every year." - Eing
"I like to buy cheaper furniture now because I only use it for a short time period." - Ella
" When I purchase used furniture, I consider price and the use of it." - Saber
04. Key Insights & Opportunity Statement
These help us to understand:
There is a need of an easy access to high-quality used furniture.
While purchasing used furniture, price, use of time, quality matters a lot.
Trust is hard but important.
Expensive furniture, such as entertainment furniture, could be rent for a short time period.
There is an opportunity to design a trustworthy and affordable furniture rental service for college students who live in cities temporarily.
to use our insights from research and our knowledge of problem space to create ideas for the future
We brought our brand values into the 5 stages, and design mobile App for furniture rental service.
We voted for the ideas
which stood out most
to put persona into contexts during time
07. Competitor Analysis
to know whether their form and content works or not
We simplified the process and focused on the main features and key moments.
09. High-fidelity App Interface
Cooperate with schools to create trust and value
Multiple social media to
keep our community closer
11. Service Blueprint
We did our service blueprint on how furniture rental service will be de provided in front stage and back stage,specifying the physical evidence. It helped us to better understand customers actions, stuff actions and support systems across different channels during time.