DietBag

A concept calorie-control tool that helps you track weight and lose fat easily. It is made up of two components: One is a smart bag with sensors that detect the food nutrition. Another is a paired app that displays the results and tracks the weight.​

01. Brief

 

Objective

Craft a complete and consistent Out of Box Experience for a new food service that facilitates users' modification and results in behavior change.

 

Process

Primary and secondary research - 30 concept sheets - High fidelity app prototype - Physical device - Branding -  Video

Instructor 

Peter Stahl

 

Key Roles  

Design research
Visual design
Storyboarding
Branding
Prototyping
Video production

 

Individual Project

Rita Lei

 

Year 

2017 Oct

 

Length 

2 weeks

 

Tools 

Sketch
Premiere
Keynote

02. Research​

To fully understand the problem space, I conducted three first-person interviews and read extensive secondary research related to healthy eating habits and weight loss. ​

I understood that:​​  

  • Self-control is hard. 

  • People usually give up before seeing the results.

  • Multiple platforms lack the consistency of nutrition facts.

There is an opportunity to offer an easy access to nutrition facts and encourage people when they make progress on weight loss

03. How Might We...?

 

04. Ideation

Using Cheatstorming, an innovative rapid idea generation technique developed at Carnegie Mellon University, I developed 30 diverse concept sheets around my opportunity statement.  

Customer Journey Map

I refined ideas on potential product solutions to help customers insist on healthy diet and workout.​

 

Plan A:
AR Headset & Diet App

 

Plan B:
Smart Bag & Diet App

05. Competitor Analysis

 

I eventually chose Plan B (Smart Bag & Diet App).

In order to compare the information architecture and user interface of the competitor Apps, I took screenshots and did the competitor analysis (MyPlate, MyFitnessPal, Lose It!, 8fit).

06. Visual  Exploration

 

To make my brand stand out from the competitors, I chose personalities for my brand: young, healthy, green, clean, and friendly.

 

Mood Board

 

Style Tiles

07. Behavior Model

08. High-fidelity Prototype & Branding

I simplified and emphasized the main features: tracking, detecting and encouraging.

 

Packaging

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Rita Lei

UX  &  UI