Moderna Farm

 

Moderna Farm is a community supported agriculture (CSA) and farm collective that creates unique and health farm boxes delivered to your door, office or centralized pick up spot.

 

Moderna is unique as it specializing in including seasonal items such as specialized vinegars, pickles, fresh flowers and spices.

01. Brief

 

Objective

Design multiple touchpoints for a conceptual brand: Moderna Farm

 

 

 

Touch-points

Website

Packing

Mobile ordering

Social networks

Word of mouth

Attributes

High-end

Quality, local ingredients

Simple, delicious recipes

Beautiful packing

Helpful customer service

Process

Competitor analysis

Moodboard & Style tiles & Logo

Wireframes

User interface ( Web & App & tablet )

Branding ( package & billboard )

Prototyping

Target Market

Suburban and urban

Working women 25-45

Working men 35-50

Home owners

Couples

Families with children 10 and under

Instructor 

Erin Malone

 

Key Roles  

Visual design
User Interface
Branding
Prototyping

 

Individual Project

Rita Lei

 

Year 

2016 Dec

 

Length 

4 weeks

 

Tools 

Sketch
Photoshop
InVision

Quick Overview

Farm boxes delivered to your door

To cultivate the very best ingredients and make recipe magic

Fresh & Organic

Pre-portioned ingredients delivery

Explore a range of dishes from the comfort of your home

02. Competitor Analysis

03. Visual​ Experiment

Moodboard
Logo Iteration
Style Tiles

Final Moodboard

Three distinct directions. Black brings more modern and high-end feeling, which fits our brand personality most. Ultimately, I chose this one to explore more opportunities.

04. Wireframe - layout experiment

© 2020 Rita Lei 

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Rita Lei

UX  &  UI