Moderna Farm is a community supported agriculture (CSA) and farm collective that creates unique and health farm boxes delivered to your door, office or centralized pick up spot.
Moderna is unique as it specializing in including seasonal items such as specialized vinegars, pickles, fresh flowers and spices.
Design multiple touchpoints for a conceptual brand: Moderna Farm
Word of mouth
Quality, local ingredients
Simple, delicious recipes
Helpful customer service
Moodboard & Style tiles & Logo
User interface ( Web & App & tablet )
Branding ( package & billboard )
Suburban and urban
Working women 25-45
Working men 35-50
Families with children 10 and under
Farm boxes delivered to your door
To cultivate the very best ingredients and make recipe magic
Fresh & Organic
Pre-portioned ingredients delivery
Explore a range of dishes from the comfort of your home
02. Competitor Analysis
03. Visual Experiment
Three distinct directions. Black brings more modern and high-end feeling, which fits our brand personality most. Ultimately, I chose this one to explore more opportunities.