Competitor Analysis of Current Cooking Apps:
In order to compare and learn from competitors, I analyzed the Information architecture of three current cooking Apps to figure out their strengths and weaknesses.
What I learned:
Their categories are good to refer to.
There are no specific recommendations especially based on customers’ health conditions.
The information architecture is too complex and not straightforward
Most of them are based on mobile Apps. The screen size is a constraint for professional video tutorials.
One of them has a web version, but its information architecture is not organized and not straightforward.
Lots of interaction design details are not user-friendly.