🥗 Foodiversity - Competitor Analysis

Rita Lei | Week 2-3

Rita Lei

Competitor Analysis of Current Cooking Apps:

In order to compare and learn from competitors, I analyzed the Information architecture of three current cooking Apps to figure out their strengths and weaknesses.

01. 下厨房

02. 懒饭

03. 日日煮

What I learned:
  • Their categories are good to refer to.

  • There are no specific recommendations especially based on customers’ health conditions. 

  • The information architecture is too complex and not straightforward

  • Most of them are based on mobile Apps. The screen size is a constraint for professional video tutorials.

  • One of them has a web version, but its information architecture is not organized and not straightforward.

  • Lots of interaction design details are not user-friendly.

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Rita Lei

UX  &  UI