​Reflection Notes

| Week 7-8 | Rita Lei

Rita Lei

 What did I plan to do?
  • Interviews with households about their experience of their everyday use of fridges, how they purchase grocery stuff, what their typical workflow while cooking, their dining habits, etc

  • Start from broad to explore different types of users' different needs and scenarios

  • And then narrow it down to figure out which types of user groups have the strongest need for the service

  • Insights & Opportunities

  • Validate Persona & Storyboard

  • MVP

What did I actually do?
  • Secondary Research: explore the existing market of smart fridges

  • Hypothesis & Molecule

  • Qualitative Data: I conducted 7 Interviews with 4 young single millennials, 1 young couple, 2 elderly retired ladies

  • Validate & Molecule

  • We believe that younger workers care about healthy 

  • More interviews with elderly retired people, busy middle class with kids to take care of, maid, and housewives.

What worked well:

  • I got a lot of interesting and standing-out insights from the interviews. For example, one elderly retired lady says that the community is important for her to share lives together. They have parties every weekend, cooking food and talking to enjoy their retired time. Also, she mentions that she really enjoys cooking, and treats cooking as a pleasure to enjoy life.

What freaked me out:
  • I spent a lot of time doing interviews and eventually realized that young single millennials do not have a strong need for cooking, due to busy work. Usually, they eat in their company during workdays and prefer to order food delivery during weekends.

  • I think it is time-consuming to figure out the "correct" target user groups in the first place.

What would I do differently next time:
  • I would use an online questionnaire to get more quantitative data firstly.

  • I would interview the potential user group which may have the strongest need for the service firstly to avoid useless data.

What I plan to do next week:
  • 2 more Interviews with elderly retired people

  • 2 Interviews with busy middle class who have kids to take care of

  • 1 Interview with maid

  • 1 Interview housewife

  • Molecule Validation

  • MVP updated + Test Plan

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Rita Lei

UX  &  UI